Presentations

Using Artificial Intelligence When Customers Decide to Buy

Joe Fuster, Head of Customer Experience Cloud, Oracle Corporation

In his talk, Joe Fuster will look at the triggers that B2B and B2C firms can manage in the buying process. He’ll discuss the models and data needed to influence and inform the customer, and address the role of advertising, marketing and social influence. In his presentation he’ll look at how technology can assist interactions, helping marketers determine the right time, right place, and right price to influence the customers’ decision process.

Related Conference

Spring 2018 Board of Trustees Meeting: The Why Behind the Buy

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