Anindya Ghose, New York University
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than $3 trillion mobile economy. This two-way exchange can benefit both customers and businesses. Based on his best-selling book, TAP: Unlocking the Mobile Economy, Anindya Ghose will present how firms can harness the nine forces shaping the mobile economy, resolve consumer behavioral contradictions, and delight consumers - all at the same time - with a mobile strategy. Attendees will learn how to use tools from AI and data from smartphones to create value for firms and consumers. Drawing on global case studies, Anindya will share best practices of mobile marketing campaigns and will explore how mobile trends are shaping an emerging battle between telecom players, media firms, and platform companies. Anindya will also discuss how new technologies like blockchain will influence and shape digital marketing.
Related ConferenceSep 12 – 14, 2018
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