Presentations

Poster: Understanding How Social Influence Affects Product Spread with Randomized Experiments

Dylan Walker, Boston University

Poster Session Presentation

Word-of-mouth and social influence driven diffusion can be instrumental in launching new products or services, promoting existing ones, nudging behaviors and promoting positive social change. But context is everything. Firms can first discover the role that social influence plays in diffusion of their products or services and leverage it with carefully designed networked randomized controlled trials. This work features prominent examples and key insights from several networked RCTs and the broader testing design and analysis strategies that can be generalized to firm-specific contexts.

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