Presentations

The Role of Customer Data in Optimizing User Experience (UX):  Opportunities for Competitive Advantage

Jim Maurer, Data Scientist, Volkswagen of America, Inc.

Today, with relentless increases in informational efficiencies, customers expect high quality at competitive prices. Price and quality are seen as table stakes, and the overall user experience becomes a vital point of differentiation. For competitive advantage in UX design, brands should expand their use of customer data from targeting, prediction, and recommendation to informing an optimal UX. Jim Maurer will discuss how customer data and machine learning methods can be leveraged to engineer enhanced user experiences, and will offer examples in case studies from automotive, consumer products and digital media verticals.

Related Conference

What Are Customer Data? New Data for Better Decisions

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