The New Market Research Landscape in Media and Entertainment
Matt Kautz, Vice President of Business Intelligence, Analytics and Research, Machinima
The market research landscape is forever changed by digital and social media. Researchers, once reliant on self-reported survey data from small sample sets over short time periods, can now draw on data measuring the organic behaviors of millions of users from years past. How can marketers in the media and entertainment industry use these data sets to address their strategic questions? Matt Kautz will present a framework and offer a deep-dive into some case studies on creative optimization, forecasting, and media targeting.
Related Conference:Feb 08 – 09, 2017
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