Presentations

The Intersection of Image and Text in Social Media Conversations

Jenna Raypon Gopilan, Director, Professional Services, Crimson Hexagon

Social media conversation analysis has traditionally been focused on text and engagement metrics. However, over recent years online consumer conversation has evolved to match current cultural trends with the growing use of memes, hashtags, emojis, videos, and images. With the power of recent technologies applied to big data sets, we now have the capability to analyze images with text on social conversation. In this talk, understand how consumers behave and engage by using images and text to share their experiences and opinions in social media conversations.

Related Conference

Behavioral Science 2018: Customer Experience

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