Jenna Raypon Gopilan, Director, Professional Services, Crimson Hexagon
Social media conversation analysis has traditionally been focused on text and engagement metrics. However, over recent years online consumer conversation has evolved to match current cultural trends with the growing use of memes, hashtags, emojis, videos, and images. With the power of recent technologies applied to big data sets, we now have the capability to analyze images with text on social conversation. In this talk, understand how consumers behave and engage by using images and text to share their experiences and opinions in social media conversations.
Related ConferenceMay 15 – 16, 2018
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