Presentations

Super Bowl Advertising: What makes for Right Content?

Satya Menon, EVP, Kantar's Analytic Practice, Kantar & Alfredo Troncoso, Vice President, Global Brand & Marketing ROI, Kantar

Super Bowl Sunday is not only the most awaited night in NFL football but perhaps the pinnacle of advertising as the largest audience is available to advertisers; with the highest cost to secure a spot in the industry, it is critical for advertisers to make sure their ads deliver in the best way possible so they pay off. Based on a recent study conducted by Kantar of the Super Bowl LIII commercials, the team will present the critical elements that make for successful tent-pole advertising and ensures a positive return on investment.

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Spring 2019 Trustees Meeting: Right Channel, Right Content, Right Time

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