Presentations

Summary Slide: Breaking Out of Social to the Metrics & Methodologies That Matter

Facebook’s Marketing Science team will share how they transitioned their measurement approach from social metrics to the advertising metrics that define ROI. This session will explore why social data isn’t a good signal for campaign measurement, and present findings which highlight the value of using the right measurement methodologies based on joint research with Kellogg School of Management, Northwestern University.

Related Conference

Gaining REAL Insights from Social Media

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