Events
Conference Presentations

Social Platforms in Networked Economies

Robert V. Kozinets, University of Southern California and Rebeca Perren, California State University

Social platforms are developing into “peer economy” or “sharing economy” markets. Based on an overview of 192 peer economy companies such as TaskRabbit, Quirky, and ThredUP, Rob Kozinets (University of Southern California) and Rebeca Perren (California State University) will discuss new ways to understand these markets and how they provide value by presenting marketers with a new frontier where social resources and software platform algorithms interact. They will explore the potential negative consequences, such as opportunism by buyers and sellers, and discuss how to manage these pitfalls with institutional arrangements matched to the type of operation. Marketers will learn about how other companies are managing the peer economy, and how they can approach the peer economy business in a strategic manner that recognizes how to match different kinds of business and customer needs to different peer market structures.

Related Conference:

Social Platforms in Networked Economies

To access presentation materials, you must login or register for full access.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media