Presentations

Pricing Strategies and Tactics in the Food and Beverage Sector

Praveen Kopalle, Dartmouth College

Pricing strategies and tactics offer critical leverage to both manufacturers and retailers in the food and beverage industry. Praveen Kopalle will discuss recent advances on topics such as reference price effects, bundling strategies, loyalty programs, and elasticity-based pricing, and will examine how these new findings can be used to develop more effective pricing strategies.

Related Conference

Thought for Food (and Drink)

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