Presentations

_Poster: Customer Review Ecosystem

Su Jung Kim, University of Southern California

Poster Session Presentation

Online customer reviews have become an indispensable part of consumers’ decision-making process. Over 90% of consumers report that they read online reviews before visiting a business, and 84% of people trust online reviews as much as personal recommendations from family and friends. Many studies have investigated the role of online reviews, but mainly focused on valence (e.g., star ratings) or volume. Also, many have suffered from the lack of a proper outcome measure such as individual-level purchase records. Su Jung Kim will feature a series of studies that examine the financial impact of online reviews. She will provide findings from analyses of online review and purchase data from a large online retailer in the U.S. She will also present a framework for customer review ecosystem and discuss future research agenda on online customer reviews.

Related Conference

State of Marketing Science Summit: Marketing in Disruption

To access presentation materials, you must login or register for full access.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Join the MSI mailing list

Stay informed of the latest research and events