Rob Kozinets, University of Southern California
Rob will introduce the principles of netnography and online ethnography, bringing an experience-design-based focus to analysis of social media data. He will discuss the practical insights that can be gleaned and applied to brand management practices, including new product development, assessment of campaigns, social media marketing initiatives and evaluation, and personal and corporate branding.
Related ConferenceJul 20 – 21, 2016
To access presentation materials, you must login or register for full access.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.