Presentations

Netnography

Rob Kozinets, University of Southern California

Rob will introduce the principles of netnography and online ethnography, bringing an experience-design-based focus to analysis of social media data. He will discuss the practical insights that can be gleaned and applied to brand management practices, including new product development, assessment of campaigns, social media marketing initiatives and evaluation, and personal and corporate branding.

Related Conference

Gaining REAL Insights from Social Media

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