Presentations

Moving Beyond Data and Analytics: Getting to an Insight Culture

Liam Fahey, Partner, Leadership Forum

Why is it that abundant data and increasingly sophisticated analytics so often fail to generate genuine insight that enables marketers to make a real difference in how the organization thinks, decides and acts? One answer revolves around the absence of an insight-driven culture. Liam Fahey will describe some of the key elements of an insight-driven culture and how it enables marketers to be far more influential in their organizations, ensuring the right channel, right content and right time for marketing and customer engagement.

Related Conference

Spring 2019 Trustees Meeting: Right Channel, Right Content, Right Time

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