Presentations

Modernizing Customer Insights

Linda Vytlacil, Vice President, Walmart Labs

Companies have accelerated their use of marketing science to improve effectiveness and return on advertising and marketing communications spend. Among retailers, we are also benefiting from employing a customer-centric view to the application of big data analytics for other areas of marketing including price, product, and placement. In this practitioner’s overview, we discuss three uses cases for marketing analytics on solutions across the demand side of retail.

Related Conference

New Perspectives on Marketing Analytics

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