Events
Conference Presentations

Marketing Management: Fast and Slow

Eric Johnson, Columbia University

The life of a marketing manager is full of decisions. Eric Johnson reviews how these have changed in the last decade, and looks at the appropriate roles of intuition and systematic thinking. He focuses on decision making under risk, and suggests major insights that have emerged from psychology and behavioral economics in the last 20 years. He also discusses how our view of consumers has changed, focusing on the influence of environmental characteristics on consumer choice and how these operate without awareness.

Related Conference:

Board of Trustees Meeting: Building a World Class Marketing Organization

To access presentation materials, you must login or register for full access.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media