Presentations

In Search of the Perfect Decision

Christopher Frank, Vice President Marketplace Insights, American Express Company

Information is essential to making intelligent decisions, but more often than not, it overwhelms us in today’s data-rich environment. Decisions are being made at faster rates, however these decisions are often made by consensus—reflecting a flight to safety rather than serving as a catalyst for change. The root cause are teams aiming to make decisions with minimal uncertainty or said another way – the perfect decision. This MSI presentation will discuss a fresh approach to tackling a core paradox – how do you improve the speed and confidence of decision-making in an environment of incomplete information?

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