Presentations

If Measurement Isn’t Your Top Strategic Priority, Here’s Why It Should Be

David Kaul, Director of Measurement & Analytics, Google, Inc.

Marketers must deliver more personalized, measurable experiences in a responsible way to drive business growth. In this session, David Kaul aims to educate attendees on the implications of original research done with Bain & Company and BCG. The presentation will also include measurement practices of today’s leading marketers, as well as a leave behind that allows attendees to self-assess, receive a follow up playbook, and follow subsequent events to keep up with industry best practices.

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