Presentations

How Venture Builders Use Performance Marketing to Determine Signal/Noise

Healey Cypher, Chief Operating Officer, Atomic

Most companies on the planet are familiar with the relationship and importance between sales/marketing and growth. What people may not know is that marketing is a secret ingredient towards much more. As the boundaries between marketing and product blend further, Healey Cypher will talk about how the Venture Builder community is pushing the boundaries of predictive marketing and what the new success criteria look like.

Related Conference

State of Marketing Science Summit: Marketing in Disruption

To access presentation materials, you must login or register for full access.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Join the MSI mailing list

Stay informed of the latest research and events