Presentations

How to Win in a Fluid Channel World

David Bell, Co-Founder, Idea Farm Ventures

Customers move seamlessly between online and offline engagement with brands and their expectations in regards to frictionless and value-add encounters have never been higher. A key driver of these elevated expectations is the so-called “Millennial Psychographic”; these expectations extend beyond those held by the demographic cohort—already the largest in history—and serve to shape those held by the demographic generations that precede and follow. David Bell will offer a practical 4-Pillar, 12-Step framework for how brands can win in a world of fluid channel engagements. The framework is based around David’s upcoming book on Winning in the Digital Economy and his experiences over the last ten years as both a digital economy researcher and prolific seed investor.

Related Conference

Spring 2019 Trustees Meeting: Right Channel, Right Content, Right Time

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