Presentations

How Salesforce Measures Marketing Success

Srinivas Vemuru, Senior Director of Marketing Data Intelligence, Salesforce

Salesforce puts the customer at the center of everything it does, which makes customer engagement a top priority. Srini Vemeru will discuss how Salesforce helps its sales and marketing teams achieve and measure success, using a suite of metrics that gives them a clear look into an account’s engagement with everything from website to events, from content to campaigns, from webinars to emails. The radical transparency of Salesforce’s Engagement Score provides visibility into all marketing and sales activities on an account. It holds marketers accountable to ensure they are driving quality engagements with the right contacts at the right time and also underpins Salesforce’s innovation around programmatic “next best actions” for account executives and marketers.

Related Conference

State of Marketing Science Summit: Marketing in Disruption

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