Presentations

From Surveys to Big Data Analytics: CPG Perspectives on the Journey

Brandon Paris, Sr. Manager, Strategic Analytics, Global Consumer Insights, General Mills, Inc.

General Mills has been a leader in the marketing research industry – from embracing Internet survey research at the turn of the millennium to leveraging mobile and emerging technologies today. The analytics unit has evolved from exclusive focus on survey research to an emphasis on “big data analytics” for strategic and real-time insight. Brandon Paris will discuss the transition journey that’s underway, and some aspects of what General Mills has learned along the way.

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