Presentations

Fostering Creativity at Work: Lessons from Legos

Page Moreau, University of Wisconsin – Madison

Innovation and creative thinking are vital to firm success, yet few business leaders would say they are living up to their creative potential. In this session, Page Moreau will discuss the barriers that often hamper our creative performance and will offer tools to overcome those challenges. Based on recent research involving problem-solving activities, she will lead participants in interactive exercises designed to help them recognize their own creativity “traps” and develop strategies to beat them. Participants will come away with new ways to foster creativity in their work and their organizations. (Legos provided!)

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