Claudia Townsend, University of Miami
Visual information, including product aesthetics, is processed automatically and has a vast, yet often unrecognized, influence on the decisions we make. Business leaders increasingly understand that visual elements (packaging, logos, website design, servicescape, etc.) cannot be ignored in increasingly competitive B2B/B2C environments. This session will add to this understanding by identifying more subtle yet equally powerful ways in which decision-makers respond to visual information. With interactive discussions and exercises, Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.
Related ConferenceSep 18 – 20, 2019
To access presentation materials, you must login or register for full access.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.