Presentations

Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-Making

Claudia Townsend, University of Miami

Visual information, including product aesthetics, is processed automatically and has a vast, yet often unrecognized, influence on the decisions we make. Business leaders increasingly understand that visual elements (packaging, logos, website design, servicescape, etc.) cannot be ignored in increasingly competitive B2B/B2C environments. This session will add to this understanding by identifying more subtle yet equally powerful ways in which decision-makers respond to visual information. With interactive discussions and exercises, Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.

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Marketing Science Accelerator

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