Presentations

Engineering Trust in Online Marketplaces

Steve Tadelis, University of California, Berkeley

Online marketplaces have become ubiquitous as sites like eBay, Taobao, Uber, and Airbnb are frequented by billions of users regularly. The success of these marketplaces is attributed not only to the ease in which buyers can find sellers, but also to the fact that they provide reputation and feedback systems that help facilitate trust. After a brief overview of how feedback and reputation systems work in online marketplaces, Steve Tadelis will address problems of bias in feedback and reputation systems as they appear today. He will also introduce several ways to address these problems in order to improve the practical design of online marketplaces, increase trust and reduce customer churn.

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