Conference Presentations

Consumer Experience in the Internet of Things

Donna Hoffman, George Washington University

The consumer Internet of Things is a revolutionary advance that brings the digital into the physical realm. Now, interaction is distributed not just virtually “on the Internet,” but also everywhere in the real world where people actually live, work and play. What awaits us as consumers are able to interact with smart objects in their everyday lives, and these objects are able to interact with each other, often autonomously? What are the implications for consumer experience? Will new marketing approaches be required? In this session, Donna Hoffman will summarize a new framework for understanding consumer experience in the IoT and offers some early practical insights derived from the framework. She will also provide some perspective on how things might evolve.

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