Events
Conference Presentations

Consumer Experience in the Internet of Things

Donna Hoffman, George Washington University

The consumer Internet of Things is a revolutionary advance that brings the digital into the physical realm. Now, interaction is distributed not just virtually “on the Internet,” but also everywhere in the real world where people actually live, work and play. What awaits us as consumers are able to interact with smart objects in their everyday lives, and these objects are able to interact with each other, often autonomously? What are the implications for consumer experience? Will new marketing approaches be required? In this session, Donna Hoffman will summarize a new framework for understanding consumer experience in the IoT and offers some early practical insights derived from the framework. She will also provide some perspective on how things might evolve.

Related Conference:

Board of Trustees Meeting: Finding Growth in Disruption

To access presentation materials, you must login or register for full access.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media