Presentations

Causal Measurement: Not for the Casual Scientist

Robert Moakler, Facebook

Facebook has been working with the research community to advocate for causal measurement within the advertising industry for over a decade. In this presentation we will discuss the realities of implementing experiments, industry barriers and what we think the future of measurement will look like. Join Neha as she shares lessons learned and how Facebook is preparing for the future.

Related Conference

Marketing Analytics for the Transforming Media Landscape

To access presentation materials, you must login or register for full access.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Join the MSI mailing list

Stay informed of the latest research and events