Robert Moakler, Facebook
Facebook has been working with the research community to advocate for causal measurement within the advertising industry for over a decade. In this presentation we will discuss the realities of implementing experiments, industry barriers and what we think the future of measurement will look like. Join Neha as she shares lessons learned and how Facebook is preparing for the future.
Related ConferenceFeb 27 – 28, 2019
To access presentation materials, you must login or register for full access.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.