Presentations

Best of MSI: Marketing at a Privacy Crossroads

Jonathan D. Avila, Vice President and Chief Privacy Officer, Wal-Mart Stores, Inc.

New technologies permit marketers to direct personalized messages to individuals and/or small cohorts of recipients selected by reported, observed, and inferred characteristics and behaviors. These advances raise concerns, however, among advocates, legislators and consumers as to whether marketers have excessively intruded upon individuals’ private lives and might use their acquired knowledge to harm, rather than serve, the public. Jonathan Avila will explore potential points of privacy friction and suggest how consumer research and marketing can enhance the consumer experience by avoiding collision with emerging legal norms and consumer privacy expectations. He will address issues including personalization, digital redlining, the right to be forgotten, data portability, and recent privacy litigation trends.

Related Conference

Marketing at a Privacy Crossroads

To access presentation materials, you must login or register for full access.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Join the MSI mailing list

Stay informed of the latest research and events