Presentations

Being Systematically Creative

Jeffrey Parker, University of Illinois at Chicago

A critical competitive advantage in business is the ability to innovate quickly and efficiently. Accordingly, many approaches to creativity and ideation have been developed, adopted, and abandoned over the years. Jeff Parker will present a “systematic” approach to creative idea generation that can complement many contemporary creative ideation methods, such as Design Thinking, and can be used by groups (as is the case with brainstorming) and individuals alike. In short, while the method is “systematic”, it is profoundly flexible and adaptable to almost any problem, product, or industry. Participants will leave the session with an understanding of the overarching framework of systematic creativity, hands-on experience with two specific systemic creativity methods (called “templates”), and guidance for where they can learn more about this method.

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Marketing Science Accelerator

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