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B2B Marketing in a Global Ecosystem: Lessons from the Solar Industry

Robert Olsen, Marketing Director, DuPont Electronics and Imagining

In increasingly interconnected global industries, how can companies maintain leadership, leverage their brand, and bring innovation and confidence to new markets while prices drop, competition increases, and commoditization looms? Bob Olsen will share lessons from DuPont’s successful global marketing experience in solar energy with key learnings that translates to other industries.

Related Conference:

Fall 2017 Board of Trustees Meeting: Marketing in the Crossfire

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