B2B Marketing in a Global Ecosystem: Lessons from the Solar Industry
Robert Olsen, Marketing Director, DuPont Electronics and Imagining
In increasingly interconnected global industries, how can companies maintain leadership, leverage their brand, and bring innovation and confidence to new markets while prices drop, competition increases, and commoditization looms? Bob Olsen will share lessons from DuPont’s successful global marketing experience in solar energy with key learnings that translates to other industries.
Related Conference:Nov 02 – 03, 2017
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