Thales S. Teixeira, Harvard Business School
In recent years, in a new wave of digital disruption, businesses are separating consumption activities that traditionally went together: content and advertising or browsing and purchasing products, for example. In this presentation, Thales Teixeira will demonstrate how firms, incumbents as well as start-ups, are using digital technologies to break the bonds between (i.e., decouple) consumption activities. He will point to examples in retailing, telecom, education, transportation, and media and, with Keaton Row co-founder Cheryl Han, will offer a deep dive on one disruptor in the fashion industry.
Related ConferenceNov 04 – 05, 2015
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