Stuart Grant will discuss how consumer behavior theory can help physicians better understand the choices of patients, health systems, and themselves
Social media conversation analysis has traditionally been focused on text and engagement metrics. However, over recent years online consumer conversation has evolved to match current cultural trends with the growing use of memes, hashtags, emojis, videos, and images.
Why do people return to some ideas, products, experiences, and brands over and over again, while others fade from memory and interest almost immediately?
Keith Wilcox will discuss new research demonstrating that how consumers think about busyness has a dramatic impact on their motivation to pursue tasks (e.g., shopping). He will provide recommendations on how managers and policy makers can design interventions to make busy consumers more effective at accomplishing their objectives.
Moving beyond a narrow view of customers can create transformational innovation opportunities. Mark Schneid will describe research to understand how Bayer Crop Science can contribute to customers’ success by improving their holistic job outcomes.
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