The Economic Consequences of Partisanship in a Polarized EraNov 03, 2017 Neil Malhotra, Stanford University
Neil Malhotra will discuss research that investigated the effects of partisanship on participants’ economic choices and actions.
Marketing at a Privacy CrossroadsNov 03, 2017 Jonathan Avila, Chief Privacy Officer, Walmart
Jonathan Avila will explore potential points of privacy friction and suggest how consumer research and marketing can enhance the consumer experience by avoiding collision with emerging legal norms and consumer privacy expectations.
Global Brand Building in the Digital AgeNov 03, 2017 Jan-Benedict Steenkamp, University of North Carolina
How is the digital sales channel reshaping how brands—established as well as new and local—leverage their global potential?
The Past, Present, and Future of Brands and BrandingNov 03, 2017 Kevin Lane Keller, Dartmouth College
Kevin Lane Keller will explore several case studies that reveal these and other principles of long-term brand growth and enduring marketing success.
The Winds of Change: Harnessing Growth and Doing Good in Emerging MarketsOct 17, 2017 Rajesh Chandy, London Business School
The winds of change that are blowing in emerging markets today are in many ways unprecedented in human history.