Social Platforms in Networked EconomiesNov 07, 2017 Robert V. Kozinets, University of Southern California and Rebeca Perren, California State University
Based on an overview of 192 peer economy companies, Rob Kozinets and Rebeca Perren will discuss new ways to understand these markets and how they provide value by presenting marketers with a new frontier where social resources and software platform algorithms interact.
B2B Marketing in a Global Ecosystem: Lessons from the Solar IndustryNov 03, 2017 Robert Olsen, Marketing Director, DuPont Electronics and Imagining
In increasingly interconnected global industries, how can companies maintain leadership, leverage their brand, and bring innovation and confidence to new markets while prices drop, competition increases, and commoditization looms?
The Economic Consequences of Partisanship in a Polarized EraNov 03, 2017 Neil Malhotra, Stanford University
Neil Malhotra will discuss research that investigated the effects of partisanship on participants’ economic choices and actions.
Marketing at a Privacy CrossroadsNov 03, 2017 Jonathan Avila, Chief Privacy Officer, Walmart
Jonathan Avila will explore potential points of privacy friction and suggest how consumer research and marketing can enhance the consumer experience by avoiding collision with emerging legal norms and consumer privacy expectations.
Global Brand Building in the Digital AgeNov 03, 2017 Jan-Benedict Steenkamp, University of North Carolina
How is the digital sales channel reshaping how brands—established as well as new and local—leverage their global potential?