Keith Wilcox will discuss new research demonstrating that how consumers think about busyness has a dramatic impact on their motivation to pursue tasks (e.g., shopping). He will provide recommendations on how managers and policy makers can design interventions to make busy consumers more effective at accomplishing their objectives.
Moving beyond a narrow view of customers can create transformational innovation opportunities. Mark Schneid will describe research to understand how Bayer Crop Science can contribute to customers’ success by improving their holistic job outcomes.
Learn from Vanguard's Justin Clowes how the deck is really stacked against the participant when it comes to saving for retirement and how small incremental steps may help create more positive outcomes.
Jeff Galak will discuss the latest research that speaks to how firms can slow down “hedonic decline” and keep consumers enjoying the products that they own and (hopefully) choose to repurchase.
It’s time we start seeing customers in the digital world as the humans they really are; treat them that way; earn their trust by paying attention to what they want and need; and engage them in the conversations they want to have.
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