Marketing Mix Modeling – There’s Danger in “Knowing Enough to be Dangerous”Oct 04, 2017 Webinar featuring Bruce Pivarunas, Executive Director - Marketing Performance, Catalina Marketing Corporation
Marketing Mix Modeling (MMX) has become deeply rooted in marketers’ decision-making processes, but understanding of the tools’ capabilities remain superficial at best. In this webinar, Bruce Pivarunas will review the historical strengths of MMX as well as the statistical limitations that — if not addressed — can cause marketers to unknowingly make unsound ROI-based decisions.
How Well Do Recommendations Engines Work for Your Product?Sep 27, 2017 Webinar featuring Kartik Hosanagar, University of Pennsylvania
Kartik Hosanagar will offer insights on strategies that retailers and producers can use in a world where the question has shifted from, “How does our product get discovered by consumers?” to “How does our product get discovered by algorithms?”
Social Listening Meets Image Sharing: A Picture is Worth 1,000 WordsSep 13, 2017 Thomas McGrath, Senior Product Manager, Crimson Hexagon
Over 3 billion images are posted to social media channels like Twitter, Facebook, and Instagram every day. This shift toward more social photo sharing provides a huge opportunity to better understand campaign performance, audience interests, and influencer identification, but only if you’re able to interpret the data from those billions of images.
Five Vital Drivers of Brand Success – Lessons from the BrandZ Top100 Most Valuable Global BrandsAug 22, 2017 Doreen Wang, Global Head of BRANDZ, Millward Brown
Doreen Wang will discuss the key findings gathered from BrandZ™ Top 100 Most Valuable Brands over the past 10 years. Drawing on the BrandZ™ database, she will discuss global trends in brand building, drivers behind the brands’ value growth, and important brand-building implications for the next decade.
Content Marketing: Using Media Content to Create Brand ValueJul 13, 2017 Webinar featuring Bobby J. Calder
Content marketing is increasingly recognized as an important marketing activity. Yet many companies struggle to define content marketing and appreciate how it can contribute to their business. Bobby Calder will address some key questions to help marketers understand the potential contribution of content marketing and execute it effectively.