Jonathan Avila will explore potential points of privacy friction and suggest how consumer research and marketing can enhance the consumer experience by avoiding collision with emerging legal norms and consumer privacy expectations.
Neil Malhotra will discuss the effects of political partisanship on people's economic choices and actions, including how they work and shop.
Fraudulent user-generated content is harmful for both consumers and marketers and increases uncertainty about consumption experiences and offerings.
Key takeaways from MSI's Fall 2017 Board of Trustees Meeting: Marketing in the Crossfire
Sunil Gupta will discuss how the rules of business are changing and how firms can successfully navigate the digital transition to strengthen their core and build for the future at the same time.
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