Learn from Vanguard's Justin Clowes how the deck is really stacked against the participant when it comes to saving for retirement and how small incremental steps may help create more positive outcomes.
Jeff Galak will discuss the latest research that speaks to how firms can slow down “hedonic decline” and keep consumers enjoying the products that they own and (hopefully) choose to repurchase.
It’s time we start seeing customers in the digital world as the humans they really are; treat them that way; earn their trust by paying attention to what they want and need; and engage them in the conversations they want to have.
Koen Pauwels will present his research in the social media domain, with a focus on what marketers should be listening for and how they can take action based on that information.
Scarcity is one of Cialdini's most time-honored and consistently-used principles of influence, but does it hold true in digital environments?
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