Koen Pauwels will present his research in the social media domain, with a focus on what marketers should be listening for and how they can take action based on that information.
Scarcity is one of Cialdini's most time-honored and consistently-used principles of influence, but does it hold true in digital environments?
In his talk, Joe Fuster will look at the triggers that B2B and B2C firms can manage in the buying process.
Punam A. Keller will share "Declining Financial Incentives" (DFI) and "Enhanced Active Choice" (EAC), tools she developed that can be used steer people who procrastinate, or who have made poor choices, in beneficial directions.
Avi Goldfarb will recast the rise of AI as a drop in the cost of prediction, lifting the curtain on the AI-is-magic hype. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.
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