Liars! Detecting Fictitious Product Reviews via a Combination of Automatic Text Analysis and ExperimentsDec 14, 2017 Webinar featuring Ann Kronrod, University of Massachusetts, Lowell
Fraudulent user-generated content is harmful for both consumers and marketers and increases uncertainty about consumption experiences and offerings.
-Key TakeawaysNov 13, 2017
Key takeaways from MSI's Fall 2017 Board of Trustees Meeting: Marketing in the Crossfire
Reinventing BusinessNov 10, 2017 Sunil Gupta, Harvard University
Sunil Gupta will discuss how the rules of business are changing and how firms can successfully navigate the digital transition to strengthen their core and build for the future at the same time.
Brand Success Through Coolness and AuthenticityNov 08, 2017 Margaret C. Campbell, University of Colorado-Boulder
Meg Campbell will discuss how autonomy and authenticity influence coolness and how firms can draw upon each of these to build strong brands.
Social Platforms in Networked EconomiesNov 07, 2017 Robert V. Kozinets, University of Southern California and Rebeca Perren, California State University
Based on an overview of 192 peer economy companies, Rob Kozinets and Rebeca Perren will discuss new ways to understand these markets and how they provide value by presenting marketers with a new frontier where social resources and software platform algorithms interact.