Paul Flugel draws on his years of experience with marketing measurement & media firms to share best (and worst) practices when evaluating marketing performance.
Kelly Goldsmith makes a surprising case for how a little scarcity can benefit consumers, both individually and collectively.
PSB's Anne Rivers nad Peter Horst dsicuss findings that offer insight and guidance as companies chart a course for the way back to a re-opened economy.
Abstract: Firms make significant marketing investments in online, mobile and offline media and channels such as search engines, social media, e-mail, display…
P.K. Kannan presents the fundamentals of model-based attribution and how to implement this approach to increase sales volume conversion and efficiently allocate marketing resources.
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