Greg Carpenter will explore how successful firms create a greater customer focus based on a multi-year, multi-firm ethnographic study. He will explore the resistance successful firms confront, how firms use the organizational culture to overcome these obstacles, and the benefits successful firms enjoy.
While humanoids and computer wizardry attract attention, how are normal businesses currently using artificial intelligence? Leading organizations are deepening their commitments to AI and are eager to scale AI.
How does marketing work in a M.A.R.S. (Mobile, Analytics, Real-time, Social) marketing environment?
Visual Notes - Vikas Mittal and Natalie Mizik
Visual Notes - Shiv Signh and Sam Ransbotham
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