Navid Mojir explores the impact of “share of wallet” contracts on purchasing decisions and how they can potentially speed up diffusion of innovation in the context of a medical device market.
Tari Dagogo-Jack will present findings from media website engagement data and controlled laboratory experiments suggesting that setting higher expectations for time expenditures can increase satisfaction and word-of-mouth.
When and why do high-status individuals adopt items associated with traditionally low-status groups? Silvia Bellezza uses a signaling perspective to explain this phenomenon.
Romantic relationships are built on trust, yet when it comes to money, partners are not always honest about their financial practices.
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