Randomized Markdowns and Online MonitoringFeb 22, 2018 Kostas Bimpikis, Stanford University
Online retail reduces the costs of obtaining information about a product's price and availability and enables customers to better time their purchases to potentially take advantage of lower prices. At the same time, firms can observe and exploit their customers' monitoring behavior and use this information to better price and target their promotions.
Modernizing Customer InsightsFeb 22, 2018 Linda Vytlacil, Vice President, Walmart Labs
In this practitioner’s overview, we discuss three uses cases for marketing analytics on solutions across the demand side of retail.
Stick the Landing with Analytic OpsFeb 22, 2018 Kathy Koontz, Practice Director Customer Journey, Teradata
Just like Shaun White’s double-corked 1440s in the Winter Olympics, you can do a lot of complex activity in Marketing Analytics. But if you don’t stick the landing, it doesn’t really count.
Reflections on the Day: Classifying Marketing AnalyticsFeb 22, 2018 Gerard J. Tellis, University of Southern California
Gerard J. Tellis (University of Southern California) reflects on day one of New Perspectives on Marketing Analytics.
Targeting and Privacy in Mobile AdvertisingFeb 22, 2018 Hema Yoganarasimhan, University of Washington
Mobile in-app advertising is growing in popularity. While these ads have excellent user-tracking properties through mobile device IDs, they have raised concerns among privacy advocates.