In this talk, Ginny will share Xfinity’s journey in leveraging customer behavior to drive the brand’s transformation.
Jenny Olson will discuss the complexities of working with couples (e.g., different money attitudes, power dynamics), whether "two heads are better than one," and how to assist couples in making financially optimal decisions.
Stuart Grant will discuss how consumer behavior theory can help physicians better understand the choices of patients, health systems, and themselves
Social media conversation analysis has traditionally been focused on text and engagement metrics. However, over recent years online consumer conversation has evolved to match current cultural trends with the growing use of memes, hashtags, emojis, videos, and images.
Why do people return to some ideas, products, experiences, and brands over and over again, while others fade from memory and interest almost immediately?
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