Conference Archive

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Recent Conferences

  • Treasure Mountain Inn, Park City, Utah

    Young Scholars 2011

    Started in 2001, the Marketing Science Institute’s biennial Young Scholar Program brings together some of the most promising scholars in marketing and closely related fields: individuals who received their doctorate 4-7 years previously whose work…

  • The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania

    Cross-platform and Multi-channel Customer Behavior

    With a proliferation of media and channels, managing the marketing mix is critical for firms today. Technology enables firms that operate on multiple platforms to track individual-level behavior within and across channels, deriving valuable insights regarding…

  • Indian School of Business, Hyderabad, India

    Joint MSI-ISB Conference on Marketing in Emerging Markets: The Indian Experience

    The MSI-ISB Conference will focus on the broad theme of marketing in an emerging market with special emphasis on issues relevant to India. It will highlight marketing opportunities, showcase marketing success stories, and discuss the challenges facing…

  • InterContinental San Francisco Hotel, San Francisco, CA

    Board of Trustees Meeting: Creating and Keeping Customers: The New Basics [Fall 2010]

    Peter Drucker’s decades-old maxim that the purpose of business is to create and keep a customer has never been more true than it is today. Despite proliferating digital technologies and recent economic turmoil, certain fundamentals remain to guide…

  • Liberty Hotel, Boston, MA

    Immersion 2010

    Back by popular demand, Immersion 2010 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest…

  • Waukesha, WI

    Marketing Education Roundtable [September 2010]

    The Marketing Education Roundtable is a group of non-competing MSI member companies who meet twice a year to share ideas on a wide range of topics related to training and educating marketing executives. Past discussion topics have included how to measure…

  • London Business School, London, UK

    Service Innovation

    Wednesday, 22 September 2010 8:00 – 8:30 Registration 8:30 – 9:00 Welcome and Overview Ruth N. Bolton, Executive Director, Marketing Science Institute, and Kamalini Ramdas, London Business School   Session One: Organizational…

  • New York University, New York City

    Shopper Marketing

    Growing interest in shopper marketing reflects the need for manufacturers to manage their brands in conjunction with retailers’ brands and the need for retailers to grow category demand and overall sales (including private label). Both have an interest…

  • Northwestern University, Evanston, IL

    Realizing Opportunities for Profitable Growth

    Achieving profitable growth is a challenge for most organizations, especially in the current economic climate. Nevertheless, organizations are finding new sources of organic growth and profits. Realizing opportunities for growth requires firms to gain new…

  • Cincinnati, Ohio

    Marketing Education Roundtable [April 2010]

    The Marketing Education Roundtable is a group of non-competing MSI member companies who meet twice a year to share ideas on a wide range of topics related to training and educating marketing executives. Past discussion topics have included how to measure…

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