Conference Archive

Explore past MSI events

Recent Conferences

  • New York University, New York City

    Shopper Marketing

    Growing interest in shopper marketing reflects the need for manufacturers to manage their brands in conjunction with retailers’ brands and the need for retailers to grow category demand and overall sales (including private label). Both have an interest…

  • Northwestern University, Evanston, IL

    Realizing Opportunities for Profitable Growth

    Achieving profitable growth is a challenge for most organizations, especially in the current economic climate. Nevertheless, organizations are finding new sources of organic growth and profits. Realizing opportunities for growth requires firms to gain new…

  • Cincinnati, Ohio

    Marketing Education Roundtable [April 2010]

    The Marketing Education Roundtable is a group of non-competing MSI member companies who meet twice a year to share ideas on a wide range of topics related to training and educating marketing executives. Past discussion topics have included how to measure…

  • Langham Hotel, Boston, MA

    Board of Trustees Meeting: Embracing the Future [Spring 2010]

    The business landscape is being transformed by changes in consumer preferences and values, emerging and highly competitive global markets, a revolution in media and channels, and new and converging technologies. How should firms identify profitable…

  • University of California, Los Angeles

    Effective Marketing Spending

    Marketing’s goals—such as building the brand or securing customer loyalty—are not easily translated into effective budgets. Yet these budget allocation decisions are known to be critical to the revenue, market-share, and profit performance of…

  • MIT, Cambridge, MA

    The Practice and Impact of Marketing Science 2009-2010

    In collaboration with the INFORMS Society for Marketing Science (ISMS), the European Marketing Academy (EMAC), and the Massachusetts Institute for Technology (MIT), MSI is organizing a small, by-invitation conference that is designed to be a forum for…

  • Ritz-Carlton Chicago
    Chicago, IL

    Board of Trustees Meeting: Marketing in the “New Normal” [Fall 2009]

    Today, companies in every industry sector face challenges in managing in the “new normal.” While some experts predict that a new set of stable, well-understood market conditions will emerge, major shifts in the business landscape suggest that…

  • Colonnade Hotel
    Boston, MA

    Immersion 2009

    Back by popular demand, Immersion 2009 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest…

  • Louisville, Kentucky

    Marketing Education Roundtable [September 2009]

    The Marketing Education Roundtable is a group of non-competing MSI member companies who meet twice a year to share ideas on a wide range of topics related to training and educating marketing executives. Past discussion topics have included how to measure…

  • InterContinental San Francisco Hotel
    San Francisco, CA

    New Art and Science of Branding

    It has been over 20 years since MSI held its first conference on brand equity. While there has been great progress in our understanding of how to build, measure, and manage brand equity, dramatic shifts in the marketing environment in recent years demand new…

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