Conference Archive

Explore past MSI events

Recent Conferences

  • The Wharton School, University of Pennsylvania

    Workshop: Making Customer Centricity Profitable with Peter S. Fader

    According to Pete Fader, most companies touted as "customer-centric" are not, and there is widespread misunderstanding about this concept. Why do some companies actually lose money on customer centricity—and how can you make it profitable? How does (and…

  • Rosewood Crescent Hotel, Dallas, TX

    The Future of Marketing in a Multi-Channel & Multi-Screen World

    Consumers are changing how they shop and buy. They are online and offline, browsing websites, visiting stores, and using smart phones and tablets to collect information and find a good deal. Research is only now emerging to help marketers decide how to best…

  • Taj Hotel, Boston, MA

    Board of Trustees Meeting: The Marketing Research and Analytics Revolution

    Follow along on Twitter: #TMtgMSI or @MktgScience Download the conference app for iPhone or Android Online registration for the Board of Trustees Meeting is curently closed due to meeting capacity. For registration questions, please email MSI…

  • Carroll School of Management, Boston College

    The Coming Reality: What You Really Need to Know about Your Customers and Your Data

    Regional Knowledge Networking Event: Customers interact with firms in ways unimaginable just a few years ago. We’re collecting more data than ever before, both from and about our customers. The survival and success of organizations depends on managing…

  • Charleston Place Hotel, Charleston, SC

    Brands in the Balance: Managing Continuity and Change

    Strong brands are vital for success for firms and organizations. What constitutes good brand marketing, however, has dramatically changed in recent years. In the face of a digital revolution and other major changes in the marketing environment, marketers must…

  • Langham Hotel Boston, MA

    Social Media and Social Networks: What Are They Good For?

    Social media is transforming our view of marketing communications. We liked to think once that marketers directed discrete campaigns by turning media budgets on and off, but today we see that marketers are players in a continuous flow of engagement on and…

  • Mark Hopkins Hotel, San Francisco, CA

    Board of Trustees Meeting: Managing for What Comes Next [Fall 2013]

    What’s around the corner, and further ahead, for marketing? Marketing’s future role may be less about reducing risk by narrowing options to those “most likely to succeed” and more about expanding options to enable flexible responses.…

  • The Liberty Hotel Boston, MA

    Immersion 2013

    Back by popular demand, Immersion 2013 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest…

  • New York University, Stern School of Business, New York, NY

    Workshop on How to Make Products and Ideas Contagious

    Why do some products get more word of mouth than others? Why do some ads or messages go “viral”? And how can companies use these insights to help their products and ideas catch on? This workshop brings together researchers and practitioners to talk…

  • University of Virginia Darden School of Business, Charlottesville, VA

    Marketing Resource Allocation: Moving from Analytics to Action

    While the increasing availability of “big data” enables empirically-guided approaches to marketing resource allocation, the organizational processes necessary for effective decision making and implementation must be in place. Companies need…

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