Conference Archive

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Recent Conferences

  • Taj Hotel, Boston, MA

    Board of Trustees Meeting: The Marketing Research and Analytics Revolution

    Follow along on Twitter: #TMtgMSI or @MktgScience Download the conference app for iPhone or Android Online registration for the Board of Trustees Meeting is curently closed due to meeting capacity. For registration questions, please email MSI…

  • Carroll School of Management, Boston College

    The Coming Reality: What You Really Need to Know about Your Customers and Your Data

    Regional Knowledge Networking Event: Customers interact with firms in ways unimaginable just a few years ago. We’re collecting more data than ever before, both from and about our customers. The survival and success of organizations depends on managing…

  • Charleston Place Hotel, Charleston, SC

    Brands in the Balance: Managing Continuity and Change

    Strong brands are vital for success for firms and organizations. What constitutes good brand marketing, however, has dramatically changed in recent years. In the face of a digital revolution and other major changes in the marketing environment, marketers must…

  • Langham Hotel Boston, MA

    Social Media and Social Networks: What Are They Good For?

    Social media is transforming our view of marketing communications. We liked to think once that marketers directed discrete campaigns by turning media budgets on and off, but today we see that marketers are players in a continuous flow of engagement on and…

  • Mark Hopkins Hotel, San Francisco, CA

    Board of Trustees Meeting: Managing for What Comes Next [Fall 2013]

    What’s around the corner, and further ahead, for marketing? Marketing’s future role may be less about reducing risk by narrowing options to those “most likely to succeed” and more about expanding options to enable flexible responses.…

  • The Liberty Hotel Boston, MA

    Immersion 2013

    Back by popular demand, Immersion 2013 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest…

  • New York University, Stern School of Business, New York, NY

    Workshop on How to Make Products and Ideas Contagious

    Why do some products get more word of mouth than others? Why do some ads or messages go “viral”? And how can companies use these insights to help their products and ideas catch on? This workshop brings together researchers and practitioners to talk…

  • University of Virginia Darden School of Business, Charlottesville, VA

    Marketing Resource Allocation: Moving from Analytics to Action

    While the increasing availability of “big data” enables empirically-guided approaches to marketing resource allocation, the organizational processes necessary for effective decision making and implementation must be in place. Companies need…

  • Taj Hotel, Boston, MA

    Board of Trustees Meeting: Building Trust in a Digital Age [Spring 2013]

    Today’s world of 24/7 digital and social media challenges traditional sources of brand strength; companies can no longer assume that there is information that the customer does not—and cannot—have. Consumers and other stakeholders now have…

  • Stanford University, Stanford, CA

    Beyond the Product: Designing Customer Experiences

    Co-hosted with mediaX at Stanford University “Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs People buy experiences, not products. While service experience design has a long history of scholarly research,…

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