Conference Archive

Explore past MSI events

Recent Conferences

  • CBS Interactive235 2nd Street, San Francisco, CA 94105

    San Francisco Regional Knowledge Networking Event

    The meeting will feature presentations by two outstanding academics who will share practical, actionable insights from recent research and take time for questions and group discussion. After the presentations, you will have the opportunity to meet your San…

  • MSI Young Scholars Event

    This event is by invitation only. 

  • Columbia Business School

    NYC Regional Knowledge Networking Event

    Join your New York-area peers from MSI’s unparalleled member network, as Olivier Toubia and Keith Wilcox from Columbia Business School share some of their latest research, focusing on new insights and implications for marketers. Keith Wilcox will…

  • The Ritz-Carlton, Chicago, IL

    Board of Trustees Meeting: Building a World Class Marketing Organization

    How can organizations achieve consistent excellence in marketing—even as the environment changes and new challenges emerge daily? Join MSI Trustees, top academics, and marketing leaders as we explore how to rethink marketing for long-term success.…

  • Emory University, Atlanta, GA

    Orchestrating Marketing in a B2B Environment

    To create superior, seamless experiences for B2B customers, marketers must orchestrate many activities and processes both inside and outside their firms. They must align their organization to deliver superior products and services, blend multiple routes to…

  • W Hotel, Boston, MA

    Immersion 2014

    Now in its 7th year, Immersion 2014 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest research-generated…

  • Nikko Hotel, San Francisco, CA

    Marketing Analytics in a Data-Rich Environment

    Online registration for the conference has closed due to capacity. Please email MSI Meetings if you would like to be added to the waitlist. For marketers who want to thrive—not just survive—in the evolving world of marketing analytics, this…

  • Northwestern University’s Downtown Chicago Campus

    Chicago Regional Knowledge Networking Event

    The meeting will feature presentations by two outstanding academics from the Kellogg School of Management, Greg Carpenter and Moran Cerf, who will share practical, actionable insights and time for questions and group discussion. The meeting will also…

  • The Wharton School, University of Pennsylvania

    Workshop: Making Customer Centricity Profitable with Peter S. Fader

    According to Pete Fader, most companies touted as "customer-centric" are not, and there is widespread misunderstanding about this concept. Why do some companies actually lose money on customer centricity—and how can you make it profitable? How does (and…

  • Rosewood Crescent Hotel, Dallas, TX

    The Future of Marketing in a Multi-Channel & Multi-Screen World

    Consumers are changing how they shop and buy. They are online and offline, browsing websites, visiting stores, and using smart phones and tablets to collect information and find a good deal. Research is only now emerging to help marketers decide how to best…

Join the MSI mailing list

Stay informed of the latest research and events