Conference Archive

Explore past MSI events

Recent Conferences

  • San Francisco, CA

    Marketing Strategy Meets Wall Street V

    Co-sponsored by the American Marketing Association, Marketing Science Institute, and Haslam College of Business, University of Tennessee Inaugurated in 2009, the fifth edition of “Marketing Strategy Meets Wall Street” brings together top…

  • Northwestern University, Evanston, IL

    Boost Your Marketing Effectiveness with Experimental Design

    We’ve all heard about “test and learn” and “fail fast” – to quickly identify what works (and doesn’t work) to increase marketing effectiveness. Running field experiments is a crucial means to accelerate learning and to identify when…

  • University of Pennsylvania, Philadelphia, PA

    Consumer Response to the Evolving Retailing Landscape

    Organized by the Jay H. Baker Retailing Center at the Wharton School, University of Pennsylvania Co-Sponsored by the Marketing Science Institute | As the retailing landscape undergoes drastic change, consumers are shopping and buying in new and different…

  • Taj Hotel, Boston, MA

    Spring 2017 Board of Trustees Meeting: Customer Experience Beyond the Hype

    It’s time to bring rigor and actionability to customer experience and the customer journey. This meeting will offer Trustees new marketing insights and research findings that are relevant across industries and organizational roles. Our speakers—experts in…

  • UCLA Luskin Conference Center Los Angeles, CA

    Harnessing Marketing Analytics for Business Impact

    Co-sponsored by the UCLA Morrison Center for Marketing and Data Analytics How can firms deploy analytics beyond advertising to innovation, distribution and pricing for maximum impact? Join us at the forefront of marketing analytics and data science, as…

  • Treasure Mountain Inn, Park City, Utah

    Young Scholars 2017

    Sponsored by Facebook, Inc. and Colgate-Palmolive Company | This event is by invitation only.  

  • Marketing Science Institute, Cambridge, MA

    Design Thinking: Learn to Think Like a Disruptor

    Today, all firms—even traditional leaders—must think like “disruptors”, the upstart firms that are creating new products, new business models, and even entirely new industries. In this workshop, Dartmouth professor and award-winning author Peter Golder…

  • Westin St. Francis, San Francisco, CA

    Fall 2016 Board of Trustees Meeting: Marketing in the Real-Time Future

    If you are attending as a Trustee’s representative, please send the name of person you are representing to Join MSI and your fellow member Trustees for our annual fall Board of Trustees meeting in San Francisco to engage in two days of…

  • George Washington University Washington, DC

    Marketing in the Consumer Internet of Things

    What is the real value proposition of the consumer Internet of Things? It’s not the individual applications, platforms, and connected devices, it’s the totality of new experiences that emerge as consumers connect and interact—and discover new…

  • The W Boston Boston, MA

    Immersion 2016

    Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest research-generated knowledge on an important…

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