Conference Archive

Explore past MSI events

Recent Conferences

  • Menlo Park, California

    Gaining REAL Insights from Social Media

    Don't miss this exclusive event designed for researchers and marketing decision makers who seek insights from social media data. In this hands-on, all-day workshop on July 21st social media experts Rob Kozinets (University of Southern…

  • The Langham Chicago330 N Wabash Avenue, Chicago, IL 60611

    Consumer Culture Matters: What Marketers Need to Know

    In this half-day workshop, Sharon Shavitt (University of Illinois at Urbana-Champaign) will explore the cultural background “clues” that can help marketers create more effective branding, brand extension, and pricing strategies. She will examine…

  • Boston, MA

    Spring Board of Trustees Meeting: Understanding Customers in a Digitized World

    **Registration at this conference is limited to members of the MSI Board of Trustees.  As technology continues to transform the path to purchase and delivery channels, companies are creating new ways to reach, and offer value to, “always on" consumers.…

  • Stern School of Business, New York University, New York, NY

    Data, Disruption, and the Transforming Media Landscape

    Data science is transforming marketing, not least in how we develop, target, buy, and evaluate media and marketing communications. Engaging consumers in this new data-driven world is complex and unwieldy, and managers must understand and be prepared for…

  • Arizona Biltmore, Phoenix, AZ

    Board of Trustees Meeting: Finding Growth in Disruption

    Finding Growth in Disruption  “Times of disruption are not only predictable, but desirable—they mean growth.” —Fyodor Dostoyevsky Today, emerging technologies and changes in consumer behavior are disrupting conventional business models and…

  • The Wharton School, University of Pennsylvania, Philadelphia, PA

    Philadelphia Regional Priority Setting Meeting

    The Wharton School’s David R. Bell and Peter Fader will share practical, actionable insights from their recent research on consumer shopping behavior and customer lifetime value, respectively. Following their presentations, small work groups will be…

  • Hotel Nikko, San Francisco, CA

    San Francisco Regional Priority Setting Meeting

    Jonathan Levav, Stanford Graduate School of Business, will share practical, actionable insights from his recent research on consumer choice. Following Jonathan’s presentations, small work groups will be organized to generate a comprehensive list of…

  • W Boston Hotel, Boston, MA

    Immersion 2015

    Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest research-generated knowledge on an important…

  • Boston College, Chestnut Hill, MA

    Frontiers of Marketing

    Online registration is closed due to capacity. If you are still interested in attending, please contact MSI Meetings. What have we learned about marketing—and what does this mean for marketers and marketing researchers? At this special conference, some…

  • Orrington Hotel, Evanston, IL

    Thought for Food (and Drink)

    MSI’s first-ever conference focused solely on food and beverage will feature some of the latest and best academic thinking relevant to our members in these key industry sectors. A line-up of top academic speakers will share new insights on topics such as…

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