Conference Archive

Explore past MSI events

Recent Conferences

  • The Ritz Carlton Hotel, Washington, D.C.

    Board of Trustees Meeting: Captivating Customers and Building Brands [Spring 2003]

    In a post “4Ps” world, marketing is increasingly focusing on building marketing assets, primarily customers and brands. While captivating (acquiring, retaining, and expanding) customers and developing brands and brand equity have emerged as…

  • W Hotel New Orleans, New Orleans, Louisiana

    Marketing Meets Design

    The relationship between the marketing and design functions is often complex. Both play a critical role in determining the success or failure of new products, yet there is ample room for improvement in how these functions interact. In conjunction with The…

  • Loews Ventana Canyon Resort, Tucson, Arizona

    Board of Trustees Meeting: Pathways to Growth [Fall 2002]

    Through good times and bad, growth remains critical to corporate success. While the goal is clear, the roads to growth are many and varied. This conference will look at different pathways to growth, and how they individually and collectively contribute to…

  • The Fairmont Hotel, Dallas, Texas

    Measuring Marketing Productivity: Linking Marketing to Financial Returns

    The tallying of votes for MSI's 2002-2004 Research Priorities confirmed that the pressure on executives to demonstrate the effectiveness of marketing activities has never been greater. In August 2002, MSI's corporate sponsors voted "Assessing Marketing…

  • INSEAD, Fontainebleau, France

    Customer Relationship Management: Strategies and Company-wide Implementation

    Co-sponsored with INSEAD, this conference looks at the design, choice, and company-wide implementation challenges of strategic customer management initiatives. It will focus on recent research, current theory, and examples of best practice in customer…

  • Le Meridien Hotel, Boston, Massachusetts

    Board of Trustees Meeting: Marketing Outside the Silo: Marketing’s Impact Across the Organization [Spring 2002]

    What is the role of marketing as perceived by other parts of the firm? Speakers from strategy, top management, design, new product development, finance, and sales will provide perspectives on marketing's contributions to the firm. This meeting will also play a…

  • Loews Santa Monica Beach Hotel, Santa Monica, California

    A Hard and a Soft Look at Building Strong Brands

    Despite the ongoing debate about the future of brands, it is clear that brands are alive and well, and strategically as critical as ever. In MSI's current research priorities, issues pertaining to branding continue to rank high in importance to MSI member…

  • Washington Duke Inn & Golf Club, Durham, North Carolina

    Customer Relationship Management: Customer Behavior, Organizational Challenges & Econometric Models

    CRM is an enterprise approach to understanding and influencing customer acquisition, customer retention, and customer value-current and lifetime-through interactive, relevant information exchange. However, the field is embryonic. New methodologies need to be…

  • Boca Raton Resort & Club, Boca Raton, Florida

    Marketing to and Serving Customers Through the Internet

    Sponsored in collaboration with the Journal of the Academy of Marketing Science, this conference will focus on one of MSI's highest research priority for 2000-2002, "E-business/E-Commerce/Impact of the Internet." The agenda will include presentations by some…

  • Park Lane Sheraton Hotel, London, England

    Global Innovation of New Products and Services

    This conference explored a variety of topics pertaining to global innovation. Presentations by academic researchers and company executives focused on topics including: 1) developing new products and services for global markets, 2) transferring innovations…

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