Conference Archive

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Recent Conferences

  • INSEAD, Fontainebleau, France

    Customer Relationship Management: Strategies and Company-wide Implementation

    Co-sponsored with INSEAD, this conference looks at the design, choice, and company-wide implementation challenges of strategic customer management initiatives. It will focus on recent research, current theory, and examples of best practice in customer…

  • Le Meridien Hotel, Boston, Massachusetts

    Board of Trustees Meeting: Marketing Outside the Silo: Marketing’s Impact Across the Organization [Spring 2002]

    What is the role of marketing as perceived by other parts of the firm? Speakers from strategy, top management, design, new product development, finance, and sales will provide perspectives on marketing's contributions to the firm. This meeting will also play a…

  • Loews Santa Monica Beach Hotel, Santa Monica, California

    A Hard and a Soft Look at Building Strong Brands

    Despite the ongoing debate about the future of brands, it is clear that brands are alive and well, and strategically as critical as ever. In MSI's current research priorities, issues pertaining to branding continue to rank high in importance to MSI member…

  • Washington Duke Inn & Golf Club, Durham, North Carolina

    Customer Relationship Management: Customer Behavior, Organizational Challenges & Econometric Models

    CRM is an enterprise approach to understanding and influencing customer acquisition, customer retention, and customer value-current and lifetime-through interactive, relevant information exchange. However, the field is embryonic. New methodologies need to be…

  • Boca Raton Resort & Club, Boca Raton, Florida

    Marketing to and Serving Customers Through the Internet

    Sponsored in collaboration with the Journal of the Academy of Marketing Science, this conference will focus on one of MSI's highest research priority for 2000-2002, "E-business/E-Commerce/Impact of the Internet." The agenda will include presentations by some…

  • Park Lane Sheraton Hotel, London, England

    Global Innovation of New Products and Services

    This conference explored a variety of topics pertaining to global innovation. Presentations by academic researchers and company executives focused on topics including: 1) developing new products and services for global markets, 2) transferring innovations…

  • The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania

    Conversion Workshop

    Co-sponsored with Wharton's Forum on e-Business and Wharton's Aresty Institute of Executive Education This one-day event brings together individuals who are wrestling with the challenge of converting shoppers to customers on their websites, consultants who…

  • The Royal Sonesta Hotel, Cambridge, Massachusetts

    Competitive Responsiveness: Conference in Conjunction with a Special Issue of Marketing Science

    It seems that with every marketing move that is made—either strategic or tactical—there is a competitive reaction that often negates the benefit that was intended. New product introductions are matched relatively quickly. Pricing changes are often…

  • Four Seasons Hotel, Philadelphia, PA

    Board of Trustees Meeting: Learning From the Past & Looking Toward the Future: Celebrating 40 Years [Spring 2001]

    On the occasion of MSI's 40th anniversary, we will look at key past developments in marketing knowledge, and promising new developments on the horizon.

  • University of North Carolina, Chapel Hill, North Carolina

    Workshop: Marketing, Corporate Social Initiatives, and the Bottom Line

    (co-sponsored with Boston College Center for Corporate Community Relations and the Aspen Institute) This gathering will bring together scholars and practitioners to discuss research findings and opportunities on topics related to how corporate marketing…

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