Conference Archive

Explore past MSI events

Recent Conferences

  • Marriott Copley Place
    Boston, Massachusetts

    Hot Thoughts on Innovation: Insights at the Intersection of Marketing and Technology

    (Immediately preceding the 2004 AMA Summer Marketing Educators’ Conference) The theme of this conference is innovation, broadly defined. Topics will cover the marketing and development of technology-based products. The conference will highlight recent…

  • London Business School, London, England

    Does Marketing Measure Up? Performance Metrics Practices and Impacts

    “Marketing metrics” are defined as the indicators top management use (or should use) to track and assess the marketing performance of a business or business unit. Presentations focused on the perspective of top management; topics included metrics for new…

  • The Charles Hotel, Cambridge, Massachusetts

    Board of Trustees Meeting: Recurring Challenges, Emerging Issues, and Next Practices [Spring 2004]

    The Spring 2004 Trustees Meeting and Conference will play a pivotal part in MSI’s biennial priority-setting process. Leading thinkers from business and academia will provide perspectives on the major issues facing marketing and explore implications of…

  • The Fuqua School of Business, Duke University, Durham, North Carolina

    Customer Management

    Jointly hosted by Marketing Science Institute and the Teradata Center for Customer Relationship Management at Duke University, this conference will address one of MSI’s top research priorities—Managing Customers. Practitioners and academics will discuss…

  • Westin Grand Bohemian Hotel, Orlando, Florida

    Brand Orchestration

    Brands are a key focus of strategy and an important asset for a firm. While most people associate brand power with advertising, it also develops through the interaction of multiple aspects of company behavior including its place in the product line, the stores…

  • The University Park Hotel at MIT, Cambridge, Massachusetts

    Board of Trustees Meeting: The Science of Marketing: Where Do We Go From Here? [Fall 2003]

    Rather than rely on insight or intuition, executives are increasingly being asked to demonstrate the effectiveness of marketing activities in their organizations. While examples are useful for idea generation and persuasion, strong demonstration requires…

  • Boston University School of Management, Boston, Massachusetts

    Integrating Social Responsibility and Marketing Strategy

    Corporations have recently shown tremendous interest in corporate social initiatives by supporting social causes and nonprofit organizations with managerial advice, technological support and teams of employee volunteers. The Boston University School of…

  • Chicago Hilton & Towers, Chicago, Illinois

    Cool Tools for Assessing Marketing Strategy Performance

    Many parties have been calling for evidence of the impact of marketing and assessing marketing productivity is the top priority of MSI. At the same time, a number of relatively new methods have been introduced to the literature about which many current and…

  • Grand Hotel Huis Ter Duin, Noordwijk, The Netherlands

    Global Marketing

    The promises and pitfalls of global marketing have long been debated. However, there has been surprisingly little scholarly research that documents what does, and does not, work. In order to address this gap, the International Journal of Research in Marketing…

  • Le Meridien, Chicago, Illinois

    New Approaches for New Products

    Many have questioned the role, if any, of marketing research in developing products that lead to real growth. Further, a clear distinction has emerged between scientific methods that assess and forecast marketplace acceptance and more qualitative techniques…

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