Conference Archive

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  • INSEAD, Fontainebleau, France

    Managing Customers vs. Managing Brands: Striking the Balance

    Extended Hotel Deadline: April 15Registration Deadline: April 18 Organizations make deliberate choices about how to approach their markets. At one extreme, a business might rely predominantly on brand building and brand management, with the aim of increasing…

  • Langham Hotel, Boston, Massachusetts

    Board of Trustees Meeting: Challenging Unconventional (and Conventional) Wisdom [Spring 2007]

    Someone once observed that nostalgia isn’t what it used to be—and neither is unconventional wisdom. Too often, it quickly becomes conventional, leaving us none the wiser for it. Has the death of broadcast and print media been greatly exaggerated?…

  • Omni Los Angeles Hotel, Los Angeles, California

    Accelerating Market Acceptance in a Networked World

    EXTENDED Hotel Deadline: February 23Registration Deadline: March 6 With the advent of the connected customer, accelerating market acceptance of new and existing products and services requires an understanding of the social networks and peer-to-peer…

  • Park City, UT

    Young Scholars 2007

    Started in 2001, the Marketing Science Institute’s biennial Young Scholar Program brings together some of the most promising scholars in marketing and closely related fields: individuals who received their doctorate 4-7 years previously whose work…

  • Langham Hotel, Boston, Massachusetts

    Marketing Metrics and Financial Performance

    It is said that at least half of all advertising spending is ineffective, that up to 80% of new-product initiatives fail commercially, and that 85% of sales promotions lose money. Such sobering statistics invite a deeper examination of the productivity of…

  • InterContinental Mark Hopkins Hotel
    San Francisco, California

    Board of Trustees Meeting: Beyond Marketing Mix: Making Marketing More Effective [Fall 2006]

    (Note: Open only to corporate and academic members of the Board of Trustees.) Channel proliferation and media fragmentation (including consumer-generated media) have complicated the marketing mix. Further, with 80% of the U.S. economy now in the service…

  • Le Meridien Park Atlantic Lisbon, Lisbon, Portugal

    The New Competition: Challenges and Opportunities

    The beginning of the 21st century has marked substantial changes in the competitive landscape worldwide. The expansion of free-trade zones, the massive outsourcing of supplies and labor, the appearance of basket currencies, and especially the spread of the…

  • UCLA Anderson Graduate School of Management,

    Co-sponsored Conference: Marketing Dynamics

    Jointly sponsored by ISMS, the Marketing Science Institute (MSI), the University of California at Riverside, Columbia Business School, and UCLA, the 2006 Marketing Dynamics Conference built on the inaugural conference hosted by the Tuck School of Business at…

  • Four Seasons Hotel, Toronto, Ontario, Canada

    Business Insights from Consumer Culture

    For decades, firms have sought marketing insights through the use of ethnographic methods that investigate consumer cultures and subcultures. This conference, chaired by Professor John Deighton of the Harvard Business School, explored the state of ethnography…

  • Langham Hotel, Boston, Massachusetts

    Board of Trustees Meeting: Marketing in Real Time [Spring 2006]

    As the Internet shifts power to consumers, there is less time—but also more resources—to sense rapidly changing market conditions. How can you enhance your organization's "peripheral vision" to avoid being blindsided? How can you learn and benefit…

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