Conference Archive

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  • Langham Hotel, Boston, MA

    Board of Trustees Meeting: New Insights on Customer Behavior [Spring 2008]

    Nothing is more fundamental to making marketing decisions than an understanding of customers, yet as customers have access to more and more information about products and services, the half-life of our knowledge of customer behavior has decreased. Customer…

  • Palm Springs, CA

    Leveraging Online Media and Online Marketing

    Given the rapidly increasing usage by consumers of online media, online communities, and online retailing, marketers today need to reflect on the opportunities and roles for these new ways of communicating with and marketing to consumers. What can we learn…

  • Boston University, Boston, MA

    Engaging Communities for the Company and the Brand

    While communities—groups of people formed around shared needs, values, interests, or lifestyles—have existed for centuries, some say our hunger for social connection is amplified in today’s fragmented world. Social networking tools now allow…

  • JW Marriott Desert Ridge, Phoenix, AZ

    Board of Trustees Meeting: New Directions in Marketing: Charting the Course [Fall 2007]

    Note: Open only to corporate and academic members of the Board of Trustees

  • Co-sponsored by MSI & Corporate Design Foundation
    Palo Alto, CA

    Design Meets Marketing: Service Innovation by Design

    This conference is only members of Marketing Science Institute and Corporate Design Foundation. Design has received growing attention as an important resource and catalyst for product innovation. However, the principles of design apply not only to physical…

  • Northwestern University Evanston, IL

    CMO Summit 2007

    Jointly sponsored by MSI, McKinsey & Company, and Northwestern University, this unique annual forum is designed exclusively for CMOs and the most-senior marketing executives from the world’s most respected organizations. Attendance is by invitation…

  • Minneapolis, MN

    Creating and Cultivating Brand Connections

    Connecting with customers has never been easier—technologically. Connecting with customers emotionally is another matter! Gone are the days when customers were targets and brands did the positioning. More than ever, consumers are connected to and…

  • Rohm and Haas Company, Marlborough, MA

    Marketing Education Roundtable [June 2007]

    The Marketing Education Roundtable is a group of non-competing MSI member companies who meet twice a year to share ideas on a wide range of topics related to training and educating marketing executives. Past discussion topics have included how to measure…

  • INSEAD, Fontainebleau, France

    Managing Customers vs. Managing Brands: Striking the Balance

    Extended Hotel Deadline: April 15Registration Deadline: April 18 Organizations make deliberate choices about how to approach their markets. At one extreme, a business might rely predominantly on brand building and brand management, with the aim of increasing…

  • Langham Hotel, Boston, Massachusetts

    Board of Trustees Meeting: Challenging Unconventional (and Conventional) Wisdom [Spring 2007]

    Someone once observed that nostalgia isn’t what it used to be—and neither is unconventional wisdom. Too often, it quickly becomes conventional, leaving us none the wiser for it. Has the death of broadcast and print media been greatly exaggerated?…

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