Conference Archive

Explore past MSI events

Recent Conferences

  • Duke University, Durham, NC

    Behavioral Science 2018: Customer Experience

    At this conference, we will examine the customer experience through the lens of recent advances in the behavioral sciences. Speakers will share the latest insights and research-based findings to help marketers deepen their understanding of how consumers think,…

  • Taj Boston, Boston, MA

    Spring 2018 Board of Trustees Meeting: The Why Behind the Buy

    The Spring Board of Trustees meeting will focus on how and why customers decide to buy—and how B2B and B2C firms can manage this process. Leading academic and business executives will address questions such as: How can customers be influenced along the…

  • Wharton San Francisco, San Francisco, CA

    New Perspectives on Marketing Analytics

    With abundant and increasing customer data, marketing professionals and scholars face some of the most exciting challenges in data analytics today. This conference, hosted in conjunction with the Wharton Customer Analytics Initiative (WCAI), will convene…

  • Marketing Science Institute, Cambridge, MA

    Sales & Marketing Enablement Workshop: From Digital Strategy to Strategic Account Management

    Experienced marketers know that their salesforce can have a greater impact on results than any other element of the marketing mix. The challenge has always been to deploy limited resources efficiently and effectively. Fortunately, today’s digital…

  • The Langham, Chicago, IL

    Fall 2017 Board of Trustees Meeting: Marketing in the Crossfire

    As political, social, and technological trends accelerate, firms have to be more nimble than ever. How can marketers—and brands—navigate the hazards and leverage the opportunities? Our Fall Trustees meeting will explore pressing issues and questions…

  • Columbia University, New York, NY

    Integrated Customer Retention Management

    Customer retention management is critically important to sustain and improve financial performance. While the basics of retention are well understood, there are significant opportunities to achieve improvements in market. Academic research can be marshalled to…

  • W Hotel, Boston, MA

    Immersion 2017

    Back by popular demand, Immersion 2017 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest research-generated…

  • San Francisco, CA

    Disruptive Decisions Summit

    Organized by Juniper Networks Co-Sponsored by the Wharton School, University of Pennsylvania, and the Marketing Science Institute Today, the world is awash with data, and for many of us, this has not made the process of making decisions any easier. The…

  • San Francisco, CA

    Marketing Strategy Meets Wall Street V

    Co-sponsored by the American Marketing Association, Marketing Science Institute, and Haslam College of Business, University of Tennessee Inaugurated in 2009, the fifth edition of “Marketing Strategy Meets Wall Street” brings together top…

  • Northwestern University, Evanston, IL

    Boost Your Marketing Effectiveness with Experimental Design

    We’ve all heard about “test and learn” and “fail fast” – to quickly identify what works (and doesn’t work) to increase marketing effectiveness. Running field experiments is a crucial means to accelerate learning and to identify when…

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