Conference Archive

Explore past MSI events

Recent Conferences

  • UCLA Luskin Conference Center Los Angeles, CA

    Harnessing Marketing Analytics for Business Impact

    Co-sponsored by the UCLA Morrison Center for Marketing and Data Analytics How can firms deploy analytics beyond advertising to innovation, distribution and pricing for maximum impact? Join us at the forefront of marketing analytics and data science, as…

  • Treasure Mountain Inn, Park City, Utah

    Young Scholars 2017

    Sponsored by Facebook, Inc. and Colgate-Palmolive Company | This event is by invitation only.  

  • Marketing Science Institute, Cambridge, MA

    Design Thinking: Learn to Think Like a Disruptor

    Today, all firms—even traditional leaders—must think like “disruptors”, the upstart firms that are creating new products, new business models, and even entirely new industries. In this workshop, Dartmouth professor and award-winning author Peter Golder…

  • Westin St. Francis, San Francisco, CA

    Fall 2016 Board of Trustees Meeting: Marketing in the Real-Time Future

    If you are attending as a Trustee’s representative, please send the name of person you are representing to Join MSI and your fellow member Trustees for our annual fall Board of Trustees meeting in San Francisco to engage in two days of…

  • George Washington University Washington, DC

    Marketing in the Consumer Internet of Things

    What is the real value proposition of the consumer Internet of Things? It’s not the individual applications, platforms, and connected devices, it’s the totality of new experiences that emerge as consumers connect and interact—and discover new…

  • The W Boston Boston, MA

    Immersion 2016

    Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest research-generated knowledge on an important…

  • Menlo Park, California

    Gaining REAL Insights from Social Media

    Don't miss this exclusive event designed for researchers and marketing decision makers who seek insights from social media data. In this hands-on, all-day workshop on July 21st social media experts Rob Kozinets (University of Southern…

  • The Langham Chicago330 N Wabash Avenue, Chicago, IL 60611

    Consumer Culture Matters: What Marketers Need to Know

    In this half-day workshop, Sharon Shavitt (University of Illinois at Urbana-Champaign) will explore the cultural background “clues” that can help marketers create more effective branding, brand extension, and pricing strategies. She will examine…

  • Boston, MA

    Spring Board of Trustees Meeting: Understanding Customers in a Digitized World

    **Registration at this conference is limited to members of the MSI Board of Trustees.  As technology continues to transform the path to purchase and delivery channels, companies are creating new ways to reach, and offer value to, “always on" consumers.…

  • Stern School of Business, New York University, New York, NY

    Data, Disruption, and the Transforming Media Landscape

    Data science is transforming marketing, not least in how we develop, target, buy, and evaluate media and marketing communications. Engaging consumers in this new data-driven world is complex and unwieldy, and managers must understand and be prepared for…

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