Conference Archive

Explore past MSI events

Recent Conferences

  • State of Marketing Science Summit: Marketing in Disruption

    Join marketing’s senior-most leaders for 2-1/2 days of deeply engaged learning and peer-to-peer sharing at MSI’s signature event. Our inaugural 2020 Summit includes: 20+ mainstage presentations, where leading marketers and academic experts will explore…

  • Virtual | 1 P.M. ET

    Marketing Science Intensive: How to Win the New Channel War on Amazon and Third Party Platforms

    Marketing Science Intensive featuring Sandy Jap, Emory University As more commerce migrates online, third party sales platforms such as Amazon, eBay, Alibaba, and Walmart provide wider selection and purchasing options for customers.  Unfortunately, they…

  • Virtual | 1pm ET

    Marketing Science Intensive: How to Use The “4 Minds” Framework of Customer Decision Making for Business Impact

    Marketing Science Intensive featuring Ryan Hamilton Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many make contradictory predictions, and are difficult to understand and implement. In…

  • Virtual | 1 p.m. ET

    Marketing Science Intensive: How to Create Optimal Marketing Budget and Allocation: With and Without Data

    Managers often express unease both with making marketing spending decisions with quantitative data and rigorous analysis – and without them. The former requires an understanding of basic principles of optimal marketing spending rules and of the data and…

  • Virtual | 1 p.m. ET

    Marketing Science Intensive: How to Use Tools to Understand Consumer Culture

    Marketing Science Intensive featuring Sharon Shavitt In this virtual workshop, Sharon Shavitt (University of Illinois at Urbana-Champaign) will help marketers develop strategies that work in diverse cultures. She will share how an understanding of global and…

  • The Conrad, Chicago, IL

    What Are Customer Data? New Data for Better Decisions

    MSI’s annual industry-leading symposium will convene analytics leaders, data scientists, and top researchers to investigate issues at the front line of marketing analytics and practice. Drawing on domain expertise in economics, information systems,…

  • Virtual | 1:30 p.m. ET

    Marketing Science Intensive: How to Mine Social Media for Consumer Insights

    Marketing Science Intensive featuring David Schweidel Social media offers marketers the ability to listen in on consumers. But, how can we cut through all the chatter to identify meaningful takeaways? In this intensive, David Schweidel from Emory University…

  • W Hotel, Boston, MA

    Marketing Science Accelerator

    The next generation of MSI’s highly successful Immersion conference, the Marketing Science Accelerator program enables MSI member company leaders to recognize and invest in their high-potential marketing talent. September 18-20, 2019 at the W Boston Hotel.…

  • Fairmont Copley Plaza, Boston, MA

    Spring 2019 Trustees Meeting: Right Channel, Right Content, Right Time

    The proliferation of channels creates both challenges and opportunities to reach customers with the right message at the right time. Please join us for our Spring 2019 Trustees Meeting where B2B and B2C marketing leaders and academic experts will address these…

  • Columbia University, New York, NY

    Marketing Analytics for the Transforming Media Landscape

    Innovations in marketing analytics offer marketers the potential to transform their media strategy. MSI is assembling a group of forward-thinking experts -- media company executives, advertisers, and data scientists from business and academia -- to discuss…

Join the MSI mailing list

Stay informed of the latest research and events