Conference Archive

Explore past MSI events

Recent Conferences

  • Virtual | 1 p.m. ET

    Marketing Science Intensive: How to Use Tools to Understand Consumer Culture

    Marketing Science Intensive featuring Sharon Shavitt In this virtual workshop, Sharon Shavitt (University of Illinois at Urbana-Champaign) will help marketers develop strategies that work in diverse cultures. She will share how an understanding of global and…

  • The Conrad, Chicago, IL

    What Are Customer Data? New Data for Better Decisions

    MSI’s annual industry-leading symposium will convene analytics leaders, data scientists, and top researchers to investigate issues at the front line of marketing analytics and practice. Drawing on domain expertise in economics, information systems,…

  • Virtual | 1:30 p.m. ET

    Marketing Science Intensive: How to Mine Social Media for Consumer Insights

    Marketing Science Intensive featuring David Schweidel Social media offers marketers the ability to listen in on consumers. But, how can we cut through all the chatter to identify meaningful takeaways? In this intensive, David Schweidel from Emory University…

  • W Hotel, Boston, MA

    Marketing Science Accelerator

    The next generation of MSI’s highly successful Immersion conference, the Marketing Science Accelerator program enables MSI member company leaders to recognize and invest in their high-potential marketing talent. September 18-20, 2019 at the W Boston Hotel.…

  • Fairmont Copley Plaza, Boston, MA

    Spring 2019 Trustees Meeting: Right Channel, Right Content, Right Time

    The proliferation of channels creates both challenges and opportunities to reach customers with the right message at the right time. Please join us for our Spring 2019 Trustees Meeting where B2B and B2C marketing leaders and academic experts will address these…

  • Columbia University, New York, NY

    Marketing Analytics for the Transforming Media Landscape

    Innovations in marketing analytics offer marketers the potential to transform their media strategy. MSI is assembling a group of forward-thinking experts -- media company executives, advertisers, and data scientists from business and academia -- to discuss…

  • Park City, UT

    Young Scholars 2019

    Started in 2001, the biennial Young Scholars program brings together many of the best young marketing academics in the world. MSI hosts a four-day gathering to provide a forum for these scholars to discuss their research, to encourage future collaboration, and…

  • Hotel Nikko, San Francisco, CA

    Fall Board of Trustees Meeting: Organizing for Marketing Agility

    The bar has never been higher: Effective marketing today requires flexibility, speed, coordination, responsiveness, and even daring. At this meeting, executive thought leaders and academic experts will explore how marketers can “organize for agility.” What…

  • W Hotel, Boston, MA

    Immersion 2018

    Back by popular demand, Immersion 2018 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest…

  • Beaver Run Resort, Breckenridge, CO

    MSI Scholars 2018

    MSI is delighted to announce the inaugural class of MSI Scholars, a group of 34 mid-career faculty who will convene for a July 30 – August 2 retreat in Breckenridge, Colorado. The new MSI initiative was developed to recognize excellence in marketing…

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