Conference Archive

Explore past MSI events

Recent Conferences

  • Fairmont Copley Plaza, Boston, MA

    Spring 2019 Trustees Meeting: Right Channel, Right Content, Right Time

    The proliferation of channels creates both challenges and opportunities to reach customers with the right message at the right time. Please join us for our Spring 2019 Trustees Meeting where B2B and B2C marketing leaders and academic experts will address these…

  • Columbia University, New York, NY

    Marketing Analytics for the Transforming Media Landscape

    Innovations in marketing analytics offer marketers the potential to transform their media strategy. MSI is assembling a group of forward-thinking experts -- media company executives, advertisers, and data scientists from business and academia -- to discuss…

  • Park City, UT

    Young Scholars 2019

    Started in 2001, the biennial Young Scholars program brings together many of the best young marketing academics in the world. MSI hosts a four-day gathering to provide a forum for these scholars to discuss their research, to encourage future collaboration, and…

  • Hotel Nikko, San Francisco, CA

    Fall Board of Trustees Meeting: Organizing for Marketing Agility

    The bar has never been higher: Effective marketing today requires flexibility, speed, coordination, responsiveness, and even daring. At this meeting, executive thought leaders and academic experts will explore how marketers can “organize for agility.” What…

  • W Hotel, Boston, MA

    Immersion 2018

    Back by popular demand, Immersion 2018 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest…

  • Beaver Run Resort, Breckenridge, CO

    MSI Scholars 2018

    MSI is delighted to announce the inaugural class of MSI Scholars, a group of 34 mid-career faculty who will convene for a July 30 – August 2 retreat in Breckenridge, Colorado. The new MSI initiative was developed to recognize excellence in marketing…

  • Duke University, Durham, NC

    Behavioral Science 2018: Customer Experience

    At this conference, we will examine the customer experience through the lens of recent advances in the behavioral sciences. Speakers will share the latest insights and research-based findings to help marketers deepen their understanding of how consumers think,…

  • Taj Boston, Boston, MA

    Spring 2018 Board of Trustees Meeting: The Why Behind the Buy

    The Spring Board of Trustees meeting will focus on how and why customers decide to buy—and how B2B and B2C firms can manage this process. Leading academic and business executives will address questions such as: How can customers be influenced along the…

  • Wharton San Francisco, San Francisco, CA

    New Perspectives on Marketing Analytics

    With abundant and increasing customer data, marketing professionals and scholars face some of the most exciting challenges in data analytics today. This conference, hosted in conjunction with the Wharton Customer Analytics Initiative (WCAI), will convene…

  • Marketing Science Institute, Cambridge, MA

    Sales & Marketing Enablement Workshop: From Digital Strategy to Strategic Account Management

    Experienced marketers know that their salesforce can have a greater impact on results than any other element of the marketing mix. The challenge has always been to deploy limited resources efficiently and effectively. Fortunately, today’s digital…

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