Marketing Science Intensive: Sharon Shavitt


Marketing Science Intensive featuring Sharon Shavitt, University of Illinois at Urbana-Champaign

The Marketing Science Intensives Program enables you to build your knowledge portfolio and learn techniques you can apply to your business today, using MSI’s trusted platform of leading academics and top marketers. These monthly live virtual workshops are available exclusively to MSI members.

Over the course of a year, the stackable learning experiences will deliver a foundational understanding of the most exciting topics in marketing today. In each two-hour Intensive, a top academic will present new research-generated knowledge on an important topic in consumer behaviour, marketing analytics, or marketing strategy, offering breakthrough insights and practical applications for marketers. With a focus on active learning, the virtual working environment enables participants to raise questions and share insights with others from industry-leading companies.

Designed to provide deep learning with real job relevance, Intensives include pre-reads and assignments ahead of the workshop as well as a post-event reading and resource list. All workshops are designed to be relevant across industries and company roles and to accommodate varying levels of expertise in qualitative and quantitative approaches.


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Sharon Shavitt

University of Illinois at Urbana-Champaign

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Sharon Shavitt

Sharon Shavitt is Walter H. Stellner Professor of at the University of Illinois. She is a Fellow of the Society of Consumer Psychology, Society for Personality and Social Psychology, and the Society for Experimental Social Psychology. Sharon was formerly President of the Association for Consumer Research. She was associate editor of Journal of Consumer Research and Journal of Consumer Psychology, and currently serves on the editorial board of these journals as well as Journal of Marketing Research and Journal of Marketing. Sharon currently serves as an Academic Trustee of MSI. Her research focuses on cross-cultural factors affecting consumer judgments, self-presentation, and survey responding, and her research has been funded by NSF, NIH, and other sources. 

Sharon has taught diverse audiences outside of the University, including executives from Norway, South Korea, and the U.S. At Illinois, she teaches courses on consumer behavior, promotions management, and survey methods and she has appeared many times on the University’s List of Excellent Teachers for these courses. 

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