Marketing Science Intensive: PK Kannan


Marketing Science Intensive featuring PK Kannan, University of Maryland, College Park

The Marketing Science Intensives Program enables you to build your knowledge portfolio and learn techniques you can apply to your business today, using MSI’s trusted platform of leading academics and top marketers. These monthly live virtual workshops are available exclusively to MSI members.

Over the course of a year, the stackable learning experiences will deliver a foundational understanding of the most exciting topics in marketing today. In each two-hour Intensive, a top academic will present new research-generated knowledge on an important topic in consumer behaviour, marketing analytics, or marketing strategy, offering breakthrough insights and practical applications for marketers. With a focus on active learning, the virtual working environment enables participants to raise questions and share insights with others from industry-leading companies.

Designed to provide deep learning with real job relevance, Intensives include pre-reads and assignments ahead of the workshop as well as a post-event reading and resource list. All workshops are designed to be relevant across industries and company roles and to accommodate varying levels of expertise in qualitative and quantitative approaches.


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PK Kannan

University of Maryland, College Park

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PK Kannan

P. K. Kannan is Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, understanding cross-device usage and the impact of mobile apps. P.K. has won numerous awards for his research and has worked with Marriott International, Adobe and Teradata on attribution and big data related research. He teaches Statistical Programming, CRM, Pricing and Marketing Models for masters and doctoral students. PK received his Ph.D. in Management with concentrations in Management Science and Marketing from Purdue University.

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