Past Conferences

Marketing Science Intensive: How to Mine Social Media for Consumer Insights

Overview

Marketing Science Intensive featuring David Schweidel

Social media offers marketers the ability to listen in on consumers. But, how can we cut through all the chatter to identify meaningful takeaways? In this intensive, David Schweidel from Emory University will teach how marketers can leverage social media data to derive customer insights. He will share how consumers’ social media activity can be used to evaluate marketing efforts, monitor brand health and craft content for brands’ social media posts. This session will begin at 1pm ET. 

Registration has closed for this event.

Agenda

10/16/2019

Pre event - October 9: Pre reads and preparation exercises sent out to attendees one week before the event.

12:45 p.m. Workshop room opens
1:00 – 1:15 Kickoff and Introduction
1:15 – 2:15 Presentation, discussion, and hands on exercises
2:15 – 2:30 Questions, takeaways, and wrap up
2:30 Session ends. Post event Q&A

Speakers

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FAQs

What is a Marketing Science Intensive?
The Marketing Science Intensives Program enables you to build your knowledge portfolio and learn techniques you can apply to your business today, using MSI’s trusted platform of leading academics and top marketers. Over the course of a year, the stackable learning experiences will deliver a foundational understanding of the most exciting topics in marketing today. In each Intensive, a top academic will present new research-generated knowledge on an important topic in consumer behaviour, marketing analytics, or marketing strategy, offering breakthrough insights and practical applications for marketers.

What can you expect?
With a limited number of seats, attendees are expected to be active participants in the workshop. The virtual working environment enables participants to raise questions and share insights with others from industry-leading companies and the format will include interactive exercises throughout. Designed to provide deep learning with real job relevance, attendees will receive pre-reads and assignments one week ahead of the workshop to prepare for the discussion.

Who should attend?
All workshops are designed to be relevant across industries and company roles and to accommodate varying levels of expertise in qualitative and quantitative approaches. MSI Intensives are available exclusively and at no cost to MSI members by logging in with a company email address. Space is limited.

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