Conferences

Marketing Science Intensive: Mining Social Media for Marketing Insights

Overview

Marketing Science Intensive featuring David Schweidel

Social media offers marketers the ability to listen in on consumers. But, how can we cut through all the chatter to identify meaningful takeaways? In this intensive, David Schweidel from Emory University will teach how marketers can leverage social media data to derive customer insights. He will share how consumers’ social media activity can be used to evaluate marketing efforts, monitor brand health and craft content for brands’ social media posts. This session will begin at 1pm ET. 

The Marketing Science Intensives Program enables you to build your knowledge portfolio and learn techniques you can apply to your business today, using MSI’s trusted platform of leading academics and top marketers. These monthly live virtual workshops are available exclusively to MSI members.

Over the course of a year, the stackable learning experiences will deliver a foundational understanding of the most exciting topics in marketing today. In each two-hour Intensive, a top academic will present new research-generated knowledge on an important topic in consumer behaviour, marketing analytics, or marketing strategy, offering breakthrough insights and practical applications for marketers. With a focus on active learning, the virtual working environment enables participants to raise questions and share insights with others from industry-leading companies.

Designed to provide deep learning with real job relevance, Intensives include pre-reads and assignments ahead of the workshop as well as a post-event reading and resource list. All workshops are designed to be relevant across industries and company roles and to accommodate varying levels of expertise in qualitative and quantitative approaches.

Agenda

Speakers

David A. Schweidel

Emory University

View Bio

David A. Schweidel

David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School. He received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. He was previously on the faculty of the Wisconsin School of Business at the University of Wisconsin-Madison and Georgetown University’s McDonough School of Business. 

He is an expert in the areas of customer relationship management and social media analytics. His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. His research has appeared in leading business journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. He has been recognized as a leading scholar by the Marketing Science Institute’s Young Scholar and Scholar programs, and by Poets and Quant’s “Top 40 Under 40.”

David is the author of Social Media Intelligence (Cambridge University Press) in which he and his co-author discuss how organizations can leverage social media data to inform their marketing strategies. He is also the author of Profiting from the Data Economy (Pearson FT Press), in which he details the value of businesses tapping into consumer data for both individuals and companies.
 

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