Consumers are changing how they shop and buy. They are online and offline, browsing websites, visiting stores, and using smart phones and tablets to collect information and find a good deal. Research is only now emerging to help marketers decide how to best integrate their channels and communications in a highly digital world.
This leading-edge conference pulls together some of the latest thinking on the topic, introducing key concepts and fresh new case studies on companies including Frito-Lay, Sam’s Club, and Warby Parker. With a diverse, application-focused program, researchers and managers will gain a better understanding of these fundamental changes in consumer behavior and how to gain a competitive advantage in selling products and services.
Please click here for a pdf version of the agenda.
Click here for a preview of the conference from MSI Executive Director Kevin Lane Keller.
Unfortunately the MSI group rate for the hotel has expired. If you have any question, please contact Donna Peck.
For your reference, below is general contact information for the hotel.
Rosewood Crescent Hotel
400 Crescent Court
Dallas, TX 75201