Past Conferences

Marketing Analytics in a Data-Rich Environment

Overview

Online registration for the conference has closed due to capacity. Please email MSI Meetings if you would like to be added to the waitlist.

For marketers who want to thrive—not just survive—in the evolving world of marketing analytics, this conference will offer up-to-the-minute perspectives from top academics and marketing leaders. Attendees will see just-emerging applications of analytics, and hear about new ways to harness real-time data to better-understand their customers and improve decision making.

Come hear speakers from Facebook, General Mills, Accenture, Kimberly-Clark, Cisco and others address questions including:

  • What are the dos and don’ts of Big Data?
  • What does senior management expect from marketing analytics?
  • What are the opportunities and pitfalls of decentralized data access?
  • How can social media be incorporated into research activities?
  • What do marketers need to know about emerging uses of unstructured data and predictive modeling?

This is a must-attend event for anyone in marketing, insights and/or marketing analytics who aims to stay relevant and succeed in today’s data-rich world.

Agenda

Click here for the conference agenda.

Speakers

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Accommodation

Unfortunately, the MSI group rate for the hotel has expired. For your reference, below is general contact information for the hotel. 

Nikko Hotel
222 Mason Street  
San Francisco, CA 94102 
(415) 394-1111

Photos

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Registration Fees

Corporate Member: $995
Group Corporate Member: $795

Academic: $595

Public: $1295

Group Corporate Member registration is defined as two or more paying registrants from the same MSI member company. If you wish to register your group, please contact MSI at 617-491-2060 or meetings@msi.org.

Click here for a PDF version of the Registration Form to print and email or fax to MSI. 

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