Overview
Online registration for the conference has closed due to capacity. Please email MSI Meetings if you would like to be added to the waitlist.
For marketers who want to thrive—not just survive—in the evolving world of marketing analytics, this conference will offer up-to-the-minute perspectives from top academics and marketing leaders. Attendees will see just-emerging applications of analytics, and hear about new ways to harness real-time data to better-understand their customers and improve decision making.
Come hear speakers from Facebook, General Mills, Accenture, Kimberly-Clark, Cisco and others address questions including:
- What are the dos and don’ts of Big Data?
- What does senior management expect from marketing analytics?
- What are the opportunities and pitfalls of decentralized data access?
- How can social media be incorporated into research activities?
- What do marketers need to know about emerging uses of unstructured data and predictive modeling?
This is a must-attend event for anyone in marketing, insights and/or marketing analytics who aims to stay relevant and succeed in today’s data-rich world.
Agenda
Click here for the conference agenda.
Speakers
Accommodation
Unfortunately, the MSI group rate for the hotel has expired. For your reference, below is general contact information for the hotel.
Nikko Hotel
222 Mason Street
San Francisco, CA 94102
(415) 394-1111
Presentations
- Will Bullock, Quantitative Researcher Manager, Facebook Inc. - Big Data Isn’t Enough
- Sanjog Misra, UCLA - Big Value from Big Data with Marketing Science
- Cerita D. Bethea, Behavioral Science Technical Leader, Global Marketing Research and Analytics, Kimberly-Clark Corporation - Driving Lifetime Value Using Available Data
- Brandon Paris, Sr. Manager, Strategic Analytics, Global Consumer Insights, General Mills, Inc. - From Surveys to Big Data Analytics: CPG Perspectives on the Journey
- Jeanne Harris, Managing Director of Information Technology Research, Accenture Institute for High Performance - Getting to ROI: Realizing Big Benefits from Big Data and Analytics
- John Deighton, Harvard Business School - Market-Making with Personal Data
- Kevin Lane Keller, Dartmouth College, and Executive Director, Marketing Science Institute - Marketing Analytics in a Data-Rich Environment - Conference Wrap-up
- Xueming Luo, Temple University - Mobile Marketing Data Analytics and Targeting Strategies
- Carl F. Mela, Duke University - Producing Marketing Knowledge
- David A. Schweidel, Emory University - Social Media’s Role in Data-Driven Marketing
- Scott A. Neslin, Dartmouth College - The Dos and Don’ts of Big Data
Photos
Registration Fees
Corporate Member: $995
Group Corporate Member: $795
Academic: $595
Public: $1295
Group Corporate Member registration is defined as two or more paying registrants from the same MSI member company. If you wish to register your group, please contact MSI at 617-491-2060 or meetings@msi.org.
Click here for a PDF version of the Registration Form to print and email or fax to MSI.
